My role:
Graphic designer

Skills:
Branding, communication, marketing, educating company employees in offices across the nation on how the new brand should be used, updating Healthcare Realty’s methods of communicating within the company and approach towards communicating messages to clients, assisting in copyrwring, high level of professionalism, speedy attentiveness to needs from the offices around the country.

The story:
Healthcare Realty had just been rebranded by Pentagram in Austin when I came on board. They needed someone to distribute their new brand identity onto all printed and web material, and in addition use to to further develop new marketing materials. It was a fantastic opportunity to see what an in-house design position looks like and what all is involved in implementing a new look. I worked with the marketing vice president to develop brochure designs, signage, revised versions of business cards and stationery, a new website and subsequent property-specific ones, property information booklets, and a new company information book. There were moments to take good note of what happens when a designed identity is handed off from a design studio to an in-house designer.

After my initial few months at Healthcare Realty being in-house, I moved back to pursue more of my dream at PieLab. However, I was able to continue working for Healthcare Realty under a wonderful set-up as a contracted designer through September 2010 when I moved to Spain.

Extras/Freelance:
During this time spent in Nashville I was an active member of the Nashville AIGA and helped start a book group that met to discuss design literature. I also attending other weekly/monthly networking events where I received further marketing education and exposure to other areas of technology. I freelanced for Gradient Overlay on several projects. I also worked with Ethos3, a presentation design company working on the front-lines of innovating presentation design and methods.